Let's drink NUMBER ONE ~~
Ad Objective(s)
+ Increasing brand awareness & stimulating consumers to use Number 1 Strawberry, Lemon.
+ Get young users to choose Number 1 Strawberry, Lemon as their preferred choice by making “refreshing, bursting with instant energy & long-lasting energy” to them.
Creative Idea: Kayak competition
The film tells the story of a group of young people who conquer Kayak by using the Number 1 Lemon & Number 1 Strawberry bottle as their paddles, overcoming their competitors & winning by the benefits of Number 1 Lemon & Number 1 Strawberry, which are: "refreshment, long-lasting energy & instant energy".
Target consumers: 14 – 40 yrs, skewed to female, urban and rural.
Target Audience:
14 – 28 yrs, BCD class skewing towards female, urban. urban: They are mainly students and first jobbers, officers, workers “You Only Live Once” attitude, live for themselves and do what they love without thinking too much.
Lifestyle: modern, young, independent.
Client: Tan Hiep Phat
Agency: Ideaguru
